Full-funnel marketing for B2B e-commerce and service businesses

Stop guessing what works. Get a marketing system that brings in customers.

You have a business to run. I build and fix the marketing system that turns strangers into customers, and customers into repeat buyers.

You'll leave with a clear first step, even if you never hire me.

Arvin Cabases, smiling, seated in a houndstooth jacket
10+ clients served 4+ years in sales and marketing 5-star client rating GoHighLevel Certified Admin MBA, 2025

Does any of this sound familiar?

Posting more won't fix these. Neither will a bigger ad budget.

Usually one part of the funnel is broken, and everything after it pays for it. I find that part and fix it.

  • "We get inquiries. Then nothing happens."
  • "The ads get clicks, but I can't tell you what they made us."
  • "People buy once and we never hear from them again."
  • "My team is busy all day, and I still don't know what's working."
Arvin Cabases in a dark suit, smiling at the camera
MBAGoHighLevel Certified Admin10+ clients across 6 industries

Hi, I'm Arvin.

I'm who business owners call when marketing should be working, but isn't. Most have already tried an agency, a freelancer or a new website, and each one fixed a single piece. I look at the whole funnel, from the first ad to the second sale, and fix where the money is slipping out.

"Every business I've worked with was losing money at one stage. My job is finding which one."
Read my story

Four ways I grow revenue. Most clients need one or two.

The free audit tells us which ones. You only pay for what's missing.

More traffic

Ads and social content that reach buyers, not just viewers.

Paid ads on Meta, Google, TikTok and LinkedIn. Social media marketing.

More leads

Landing pages and lead magnets that turn visitors into names and numbers.

Funnel pages, opt-in and booking pages, lead magnets, CRM forms.

More sales

A follow-up system that doesn't forget anyone, and pages that make buying easy.

Sales and checkout pages, abandoned cart recovery, email nurture, follow-up and no-show automations.

More repeat customers

Reasons to come back, so one sale turns into many.

Retention emails, reorder reminders, AI chat support, community building.

All of it runs on automation and AI, so your team isn't doing it by hand.

See how each one works

What it looks like for real businesses

Video testimonial goes here
Evan Whaley, The Whaley Group Broker LLC

Real estate brokerage

100 neighborhood pages buyers actually used

Buyers could compare neighborhoods by amenities, home size and price. Those pages helped bring in million-dollar home sales.

[Client, industry]

[What was broken] [What I built] [The number that changed]

See all results

Here's what happens after you book

  1. Step 1

    We talk for 30 minutes

    I look at your traffic, leads, sales and repeat customers, and show you where money is slipping out.

  2. Step 2

    You get a plan

    What to fix, in what order, how long it takes and what it costs.

  3. Step 3

    I build it

    Pages, emails, automations and tracking. You approve before anything goes live.

  4. Step 4

    We keep improving it

    If you want. Monthly tests, fixes and a report you can actually read.

We'll probably work well together if...

  • You already have a business that sells, and you want it to sell more.
  • You'll give a plan time to work instead of switching tactics every two weeks.
  • You care about revenue more than likes.

We're probably not a fit if you want someone to post on Instagram and nothing else, or if you need to approve every comma.

Questions people ask before booking

What happens on the free audit?

We share screens for 30 minutes. I look at your site, ads, CRM and follow-up, and tell you what I'd fix first. No pitch deck.

Do you only work with certain industries?

Mostly B2B e-commerce and service businesses. I've also worked with real estate, capital raising, financial services, coaching and healthcare. The problems are surprisingly similar.

Which tools do you use?

GoHighLevel, HubSpot, Zapier, n8n, Meta and Google Ads, plus AI tools like Claude and ChatGPT. I can work inside what you already pay for.

Will you do the sales calls?

No. I make sure good leads reach you, show up and are warm. Closing is yours.

How do you charge?

A fixed price for a build or a fix, or a monthly fee if I'm running it. You'll get a clear quote after the audit.

Want me to look at your funnel?

Thirty minutes, your screen and mine. You'll get a straight answer about what's costing you sales.

Book a free audit

I work with 1-2 clients at a time, so spots open up slowly.